BRAND

BRAND

Impression created in people’s minds, associated with a product or a service with certain qualities or characteristics that make it special or unique.

What is personal branding?

Your image

What people think of you

The way you market yourself to the world

Personal branding ~ image :
external and internal brand

External brand → how you project yourself to the world

Here you have : element of choice → will influence what others think of you → how they

choose to interact with you

Internal brand → what you think of yourself

Personal brand is…..

Unavoidable → people will always make assumptions on you-whether you like it or not.

Outside your control ( in some ways ) → It’s the way you are-you can’t become someone else

In your own → belongs to you forever-no body can take it away from you

What it is supposed to be?

Cared

Genuine / un artificial → be yourself

Fully aware

The importance of personal brand :

v Brand is the competitive edge which cannot be duplicated by someone else → the uniqueness of you

v Brand carries personality → It reflects what kind of persons you really are

v Brand is the gate to all opportunities

How to build your personal brand

Discover your brand first, never too late to start → you’re more comfortable in your own shoes

Think that all people are unique → you are special

Watch. Learn. Do your own thing

Be honest to yourself → try to accept both the goodness and the weakness of you

Always be yourself → never pretend to be someone else

Try to match your external and internal brand → make it equal

What we should do to explore
our personal brand more?

Let’s start by doing these simple things :

ü Find 3 to 5 adjectives best describe your personality honestly

ü You can take a sheet of paper then write this down : I am…,….,…,….

ü Ask your friends to describe what kind of person you are

ü You can make a questionnaire about yourself and deliver it to your friend, ask them to tell what they think about you honestly.

The 7c’s keys to be a successful person

1. Characteristic → strong character
2. Commit → to every promise
3. Confidence ≠ arrogance → to the forward
4. Consistence →what you say, what you do
5. Competence → separates amateur and professional

→ never give up until you read what you

want

1. Creative → create your own opportunity
2. Courage → always see what is possible

CONCLUSION

Personal brand will endure, stay on you all the time

Once you’ve been caught in people minds, it’s never easy to change.

Being honest – in what you say, what you do - is the best policy

Lelly Novita Dewi

( 07520019 )